Jo White is a mum, an Australian, a social media Ninja and writer of the Blog Mediamum. Also incredibly vibrant and funny. Here’s an excerpt from her Blog:
As mums, we wear so many different hats–and we secretly reckon we are pretty crappy at most of them. Sometimes we share that secret suspicion with the world. And we roll around in it. We’re ready to see our faults and failures instead of embracing our brilliance and abilities. Sometimes that’s kind of fun. Most of the time though, it leaves us feeling a little less than amazing.
The Mom 2.0 Summit gave us all the invitation to embrace our inner mummy ninja. When Mir talked about realising how awesome she was at getting a bargain, and deciding to share that “shopping ninja” quality with the rest of the world through her blog, it was a way of standing up and saying “I’m really great at this, and readers of my blog will love hearing about how they can leverage my ninja quality.” And they bloody well do. I sat there, next to her on stage and wrote it down. Really. I did. I was taking notes on the stage.
I wanted to kiss her. I reached out. And you know what, she would have totally let me if I had gone through with it. A big sloppy one. Right on the lips.
Why was being a ninja such a big deal for me? … We don’t have the testosterone “I’m an awesome wanker” attitude. Instead, we mums are incredible at getting stuff done that shouldn’t be able to be done given the time and resources on our hands. We make it all just work. You know that loaves and fishes thing? That’s our daily reality. We pitch companies, wear an apron (even if only in the bedroom, @mublogger) and get dinner (or order it). We wash, get stains out (or leave them in and casually cover them with a loosely knotted cardi), battle tooth decay in the kids and keep them … ahem … regular. We’re mums. And we make it all happen. And sometimes we’re just freaking dangerous. (You know, in that daring Fear Factor good way type of danger.)
I’m a startup founder mum ninja. I do frugal family stuff because I have to–and I’m really good at it. (I loved getting the coupons that came with our Mom 2.0 Summit welcome bag.) I can create a kick-ass strategic plan for any type of business–or show you how to do it so it makes sense. I am also a mummyblogging media ninja. I believe the future of media lies in the hands of all of us. And I’m using that ninja-esque power to energise, shake up and invigorate the potential content producer in everyone. And really annoy a few old-school media people too. (That’s actually a bonus.) I’m so excited to have met so many other mommybloggin’ ninjas at the Mom 2.0 Summit, as well as the representatives of some great PR companies (many of whom are also mom ninjas–booyah!). It was simply empowering in all the best ways. If you can, you should totally come and join me at Mom 2.0 next year in New Orleans …
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