Most fascinating coffee fact: coffee is the second most heavily traded commodity in the world today, after oil. I.e.: we can really use our money to create social change with this one! (MAU Principle #2)
And for those of you thirsty for more facts:
- Over 25 million farmers and their families depend on coffee for their livelihoods (source: Green America Today)
- The United States consumes one-fifth of all the world’s coffee, making it the largest consumer in the world (no, we don’t sleep, thanks for asking) (source: Global Exchange)
- Imports of Fair Trade Certified coffee into the United States grew more than 30% in 2008Â (source: TransFair USA)
- The US House of Representatives selected to serve Fair Trade Certified coffee through a blind taste test (source: TransFair USA)
Read the following—from Grounds for Change—with a Fair Trade, shade-grown, mug of coffee in hand:
Coffee is a shade-loving shrub and naturally occurring varieties can only be cultivated under a canopy of shade trees. What we now refer to as “shade grown coffee” was the only way coffee was cultivated until 25 years ago, when new full-sun hybrids were developed that produced substantially higher yields for coffee farmers and allowed the creation of massive agribusiness-style plantations, which were not economically viable prior to this time.
The increased yields of full-sun coffee come at the expense of the environment, the flavor of the coffee itself and of migratory bird populations, which have been decimated in the last 25 years. Clear-cutting the forest for full-sun plantations increases soil erosion and deadly mudslides. Also the chemicals used to support the growth of full-sun hybrids produce toxic run-off and acidify the soil. The plight of migratory birds is frequently identified with shade grown coffee because shade grown coffee farms are small ecosystems, second only to tropical rainforests in terms of biodiversity. These farms act as an oasis for over 150 species of migratory birds, whose populations have declined 50% in just the last 25 years, primarily due to habitat destruction caused by full-sun coffee plantations, which have 95% fewer bird species than their shaded counterparts.
As Johnny Carson used to say, “I did not know that … ” (Ask your mother who he is … ) Now, go shop for both “Fair Trade” AND “shade grown” coffee and slurp it up!
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Love the JC reference – as a Gen X cusper I know who he is
Really interesting info!! and even as an occasional coffee drinker I would love some help with some of the big players. Like is Starbucks doing enough to buy fair trade coffee? When I go there for my occasional mocha, is there something I can say or do to make a difference as a consumer? Is there a great shade grown coffee source that I can turn my local coffee shop onto?
XOXOXOX You rocketh…
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Thanks so much for the info on coffee. Our church already purchases free trade coffee. Starting today at our Bible Study, we started to us porcelain coffee cups rather than paper cups thanks to your suggestions in the daily action yesterday. Keep up the good work with you ecological ideas!
Okay. I’m guilty. I thought (or wanted to think) that my favorite bean was of fair trade origin because I was buying it in bulk from a local “healthfood” store. When I discovered that it was organic, but not fair trade, I was so upset, I bought another pound just to ween myself off. Since then, I’ve found another brand that is just as good, that I probably wouldn’t have tried if I hadn’t specifically checked the label. Now I can sip my cup ‘o Joe in good conscience. It pays to be sure.
I feel better that I have stopped the coffee addiction I had at the mega super giant…so bad…but also got me to thinking about the chocolate I know get at the same establishment in a hot cocoa. hmmm….just might be the motivation I need to kick that habit too! Who would complain about a fair trade chocolate bar at 3PM instead???
Love these new updates, will subscribe now!
Peace~