This is our recipe. All great cooks have their own style: some follow the recipe, some substitute different ingredients, some improvise completely. Use this Parade Recipe however it suits you. Mother’s Day Events are a wonderful way to mobilize your community because they are inspiring, easy to produce (the first parade team was 6 people), and the media LOVES the idea. And frankly, the best part is you get to dress up outlandishly and perhaps walk on stilts for the first time!

Great tools for getting the word out :

Press kit contents (what you use to WOO media folks):

• 2007 national media advisory template (word doc)
• The MAU 1-pager (download PDF)
• MAU brochure (look here)
• A button and bumpersticker (order some NOW)

Other useful materials

• Sample Letter to the Editor (word doc)
• 2007 event poster and flyer (for a quark file of 11x17 poster & flyers, email MAU)
• Tips for a great interview (download PDF)
• Media Alert to send 3 days before event (word doc)
• Calendar blurb to post everywhere (sample word doc)

Extra ingredients for a successful parade/event:

• Stilts recipe (look here)
• Lyrics for "Battle Her of the Republic" (download PDF or word doc)
• A Sign-Up sheet (great way to start your volunteer list for next year AND you can add their names to the MAU email list HERE) (download PDF or Excel doc)

National collective action—to do with or without an event! Stay tuned for a collective MAU Mother's Day action regarding bringing our Mother Agenda to decision makers far & wide.

Find a Mother's Day event or parade in a town near you>

Thinking about hosting an event or parade this year? to let us know so we can send other interested MAUs your way, mail the MAU video and 2007 Handbook (a weekly engagement calendar and tools with which to take action) to you & include you in riveting email discussions.